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Our privacy and cookie policy

In the following, we explain how we use the personal information that you provide when you visit our website and use the various services on the website.


1. Owner and contact information

This website is operated and owned by:
Health Insurance Instantly Agency A / S
CVR No.: 36737069
Tel.: +45 3163 8303


2. Collection of personal information

The personal information that we collect may, for example, include your name, your e-mail address, your telephone number, your visit to our website and similar identification information, directly or indirectly. The collection of your personal information takes place in the following cases:

Information provided by you:

  • When you purchase insurance with us
  • When you sign up for our newsletter, a webinar or such
  • When you contact us via phone, forms or email
  • When you ask for a quote

Information collected automatically via cookies:

  • When you browse our website and have accepted cookies
  • When you interact with our ads on 3rd party platforms like Facebook, LinkedIn or Google

Special Notice
For particularly sensitive information, special requirements apply to data security and processing. When you receive a final offer from us, you will typically need to provide health information to our insurance providers. You will provide this data either directly to the insurance company or by us helping you by telephone or via an online meeting. This data is not stored with us but only with the insurance company.

3. Use of personal information

Personal information is collected and used for the following:

  • Execution of orders via our website, including forwarding to the insurance company
  • Customer directory
  • Subscribing to our newsletter
  • Marketing
  • Statistics

We point out that the use of your personal information for the submission of marketing material only takes place if you have previously given your specific consent unless the law allows us to contact you without you giving your consent first.

We keep statistics on which areas of the website our users visits. This data does not contain personal information. With the help of the collected data, knowledge is gained about the users' use of the website. This information is used to improve the website. We use data about all our users' navigation to understand how our users use the website and on this basis try to make the website better.

Your information is only stored for as long as is necessary. As long as you are a customer of ours / our partners, we store the information in order to serve you. When you are not a customer, we store information according to the interest you have shown. It can e.g. be as long as you are a subscriber to a newsletter, or if you have requested an offer but have not finally acted on it yet. If you are not a customer or you do not have another permanent affiliation, we store your data for a maximum of 2 years in order to be able to aid you if you should visit our site again.

We can store data longer if required by the legislator.

4. Disclosure

In some cases, your data may be passed on to third parties. This can be both data that you submit directly to us and data that we collect when you travel on our site via cookies.

Data you provide:
This can be data such as name, address, email and phone number, but also as mentioned above sensitive data. We only pass this data on to 3rd parties in situations where you yourself have requested e.g. an offer or where you become a customer. Specifically, we store customer data in our CRM system operated by Hubspot. Hubspot is based in the USA and this data is therefore stored outside the EU. We have a data processor agreement with Hubspot, in which they i.a. undertakes to process data legally in accordance with EU SCC rules. In this way, we ensure that your data is secured.

Data collected via cookies:
Data you submit during your visit to our website may be tracked via cookies. This data is passed on to 3rd parties. It can e.g. revolve around Google, Facebook, LinkedIn and Hubspot. This data can be passed on to companies located outside the EU.

Recipients of data and basis:

We use Facebook as a marketing platform with advertising. We do this in order to reach the audience we consider most relevant to our ads. When you interact with Facebook, including with our ads, Facebook can see and track your activity. Facebook stores data in Ireland (EU).

We use LinkedIn as a marketing platform with advertising. We do this to be able to reach the audience we consider most relevant to our ads. When you interact with LinkedIn, including with our ads, LinkedIn can see and track your activity. LinkedIn stores data in Ireland (EU).

We use Google as a platform for advertising and as an analysis tool. When you interact with our ads and with our website, Google can track your traffic. It makes it possible to target relevant advertising to you as a user who shows interest in our ads and our website. Google stores data in Ireland (EU).

We use Hubspot as a customer directory. We store our customers in Hubspot, and we create users of our website as potential customers, subscribers to our newsletter or the like. You will only be stored in our customer directory when you have given consent by becoming a customer, or by asking for an offer or a newsletter. Your data is physically located on Hubspot's servers located in the United States. We have a data processor agreement with Hubspot that is subject to the EU Standard Contracts (SCC) to ensure that your data is handled in a manner that complies with EU rules. You can always request documentation on Hubspot's data management and data security.

Digital Marketing Service Providers
We periodically appoint digital marketing agents to conduct marketing activity on our behalf, such activity may result in the compliant processing of personal information.  Our appointed data processors include:
1. Prospect Global Ltd (trading as Sopro) Reg. UK Co. 09648733.
You can contact Sopro and view their privacy policy here:  Sopro is registered with the ICO Reg: ZA346877 their Data Protection Officer can be emailed at:”

In certain circumstances and in accordance with the law, it may be necessary to pass on information to judicial authorities.

5. Deletion of personal data

Your personal information stored by us will be deleted when we no longer need to process it for the fulfilment of one or more of the above purposes. However, the information can be processed and stored longer in anonymised form.

6. Security

We have implemented security measures to ensure that our internal procedures live up to our high-security standards. We make every effort to protect the quality and integrity of your personal information.

7. Your rights

You are at all times entitled to access the information we process about you, with certain legal exceptions. You also have the right to object to the collection and further processing of your personal information. In addition, you also have the right to have your personal information corrected, deleted or blocked.

8. Withdrawal of consent

You can withdraw any consent that you may have given to us at any time. We will then delete your information unless we can continue processing on other grounds. If you wish to revoke your consent, please contact us at or phone +45 31 63 83 03.

9. Links to other websites

Our website may contain links to other websites or to integrated websites. We are not responsible for the content of other companies' websites or their practices regarding the collection of personal information. When you visit other websites, you are encouraged to read the owner's privacy policy as well as other relevant policies.

10. Corrections to information etc.

If you want us to update, change or delete personal information that we have registered about you, want to access the personal information that is processed about you, or if you have questions about the above guidelines, you can contact us at or phone +45 31 63 83 03. You can also put pen to paper and write us a letter to:

Health Insurance Instantly Agency A/S
Nørregade 53, 1.
1155 København K

11. Complaints

If you wish to complain about the processing of your personal information, you can contact us by email, phone or letter. You can also contact the Danish Data Protection Agency, Carl Jacobsensvej 35, 2500 Valby. Read here how to write to the Danish Data Protection Agency.